International exhibition of interior decoration
11 - 13 October 2017 • Moscow, Crocus Expo, Pavillion 2, Hall 9

Range of effective exhibition

Home Decor And Design As A Successful Business
 
The success of promotion of any goods or services depends on many factors including a well-thought marketing strategy.
 
Exhibition As An Effective Marketing Tool
 
Leading industry exhibitions are an effective marketing tool. The organisers always strive to attract as many exhibitors as possible, while the latter weigh with the particular care all pros and contras of the participation in exhibitions during crisis and prefer the exhibition with the greatest return expected. For manufacturers and buyers of the lifestyle industry InDecor Moscow exhibition is exactly the case.
It is young and mature at the same time. InDecor Moscow is the successor of the exhibition which was earlier successfully arranged by ITE Moscow and known as HOMI Moscow.
This year, ITE Group of Companies will hold interior and home decor exhibitions in Moscow, Krasnodar, Ekaterinburg under new brand InDecor. The exhibitions will undoubtedly become an important event and a highlight in the lifestyle industry.
 
Why InDecor Moscow?
 
So, why InDecor is a deliberate choice? First of all, it is en efficient business platform for attracting new clients, raising sales volume and expanding geographical footprint. Such efficiency is determined by high performance of organisers in selecting the target audience. In addition to the energetic advertising campaign a special Top Buyers Program is arranged, aimed at attracting top buyers.
 
Participants of the exhibition will have the chance during four exhibition days to directly approach the business audience: representatives of the wholesale and retail stores, dealer networks, distributors, procurement departments of hotels and restaurants as well as designers, architects and private buyers.
The goods presented by the exhibitors belong to the upper medium and premium segments evidencing high level both of the participants and visitors. Among the participants there are prominent Italian and Russian companies: Alessi, Creative Co-op Home, Dualest, FineDesign, Galleria Arben, Garda Decor, Mezzaluna, Nexxt, Zepter, Novy Interyer (New Interior) and many others.
Representatives of Hoff, Enter, Williams Et Oliver, Westwing, Wikimart, Ampir Decor, Auchan, DP-TRADE, Eurodom, Inlavka, Klyon, Urbanika and others are expected among the InDecor visitors.
 
For the old-established market participants InDecor exhibition is an opportunity to promote interest in their brands and products, present novelties and investigate the state of the economic sector in which the company is active.
For newcomers, as the feedback from the exhibitors evidences, participation in the exhibition is the investment into the future, and also an opportunity not only to announce itself (as, for example, in the mass media ads), but to show effectively the goods and services on the state-of-the-art exhibition platform and to approach the target audience.
 
InDecor Moscow By Numbers
 
To gain some insight into the position of InDecor  in the similar exhibition group, let’s get the figures. According to the poll held by the exhibition organisers, in 2015 9,704 visitors representing 68 Russian regions and 19 countries came to the exhibition. Over 40% of them (3,350) visit only InDecor Moscow among the exhibitions of the similar topics. 80% take decisions or give recommendations on procurement. 70% are business owners/top managers/CEOs. In 2016, 95% of the last year visitors plan to visit InDecor Moscow once again.
 
All Eye-Catchers Within One Location
 
One more important reason for choosing this exhibition for both future participants and visitors is that concurrently with InDecor Moscow the well-known Italian furniture exhibition I Saloni Worldwide Moscow will take place in the same exhibition location. The organisers of both exhibitions have agreed that visitors of I Saloni will be able to visit InDecor Moscow free of charge. Thus, the audience will be substantially increased, because the number of visitors of I Saloni Worldwide Moscow, according to the statistics, exceeds 40,000. This is a big target audience interested in purchase of furniture, interior and home decor items, gifts, souvenirs, houseware, home textiles, other home goods of the upper middle and premium segments. That is, the same range of goods and services that will be presented in InDecor Moscow.